8 Ways Your Nonprofit Could Raise At Least One Million Dollars in 2013

Well, just ask Katie Meyler of the More Than Me Foundation. Her foundation was just awarded ONE MILLION DOLLARS as the winner of the Chase American Giving Awards. And it all happened online.

As a nonprofit, you exist because there is a cause you’re passionate about. But how far can you go promoting that cause if people don’t know you’re there? What good is championing that cause if you are not connecting with your present and potential donors? How do your target beneficiaries know that you care?

Put quite simply, in this day and age, every nonprofit organization needs a solid web presence. With over 1.5 million nonprofit organizations registered in the United States alone, how does your stand out? By having a dynamic web presence that is supported by quality content and social media marketing, your organization can immediately standout of the crowd to attract the attention and funding it needs.

Why do you think all the major international agencies of the United Nations, World Bank, International Monetary Fund etc. have strong online presences with interactive websites filled of articles, tweets, blogs, special reports etc? Because as big as they are, they understand that they need to stay active with the trends.

So if well known and well established organizations like the ones mentioned above see the importance of maintaining an active web presence, and invest in getting the right persons to manage their online presence, don’t you think it’s time to rethink your strategy and bring web presence up your priority list?

Having a web presence is not just a matter of looking good online with fancy web graphics etc. For a nonprofit, well-crafted web content means the difference between survival and failure. A targeted online presence helps even the smallest charity get heard above the noise of all the other causes. Plus, good content extends a nonprofit’s reach to millions of Internet users worldwide.

So, below are 8 reasons why every nonprofit MUST jump at the opportunity to hire a web writer. It is an investment you cannot afford not to make. ­­­


The single most effective way for a nonprofit to get attention is by having an impressive online presence filled with valuable content and information. The best part is that it works out to be cheaper than constantly printing and mailing informational letters.

A professional web writer will build a clear message across your nonprofit’s entire website. These messages which could come in the form of blog posts, tweets, emailed articles, videos and special reports must be written in a clear, concise and consistent voice.

Using nothing but online publicity, the More Than Me Foundation recently won a $1,000,000.00 prize from the Chase American Giving Awards.

Public Education

All nonprofits face the huge challenge of communicating their message to the public. Potential supporters want to know why you exist. What’s your Mission? What are your founding principles? How are your beneficiaries selected? What are your plans for sustainability?

A well-written website helps your nonprofit efficiently educate the public when it comes to goals. It also allows you to speak directly to different groups of followers, from donors to volunteers to other nonprofits. This kind of intentional writing you can only get from a Professional Web writer who has taken the time to learn the art of online writing.

To properly educate the public, the ability to write to different audiences is vital. A professional web writer will research the different needs and questions of each group, and then dedicate a full website to each one.


I do not need to remind you that fundraising is the lifeblood of any nonprofit. It is also easier to raise funds over the internet. But with that ease comes the challenge of having a credible website that explains to your donors exactly what you intend to do with the money and when and where it will be done. For donors to continue to give year after year, they need to see reports of how they money they’ve given have been used. In addition to a full financial report, they need to see well documented success stories, they need pictures, and they need to be updated regularly on how their money is making an impact. Again, this is where a professional web writer comes in.

You need a writer who can write web content that convinces a prospective donor both that a nonprofit is respectable and that all online transactions are secure. This kind of writer, a professional web writer can play an integral role in donation collection.

Volunteer Recruitment

The best volunteers at any nonprofit cause are those who follow the nonprofit’s activities very closely. Usually these are the same people who donate. Building email lists has become the single most effective way for nonprofits to communicate with donors and reach out in times of need.

A professional web writer will employ services such as lead generation, auto responders, and e-newsletters. A nonprofit that’s in it for the long haul must make sure that they have a team of people on whom they can call with just one email. Change Agents Network is one nonprofit that is really good at calling on volunteers.

Timely Information Delivery

The ability to give live updates brings a boost in attention, especially if a nonprofit is participating in any kind of deadline-driven contest or live event. The trick is that you must have been in the business of giving live updated information long before the contest came up. Remember the More Than Me Foundation, this was their chief strategy. They utilized the power of strategic social media.

You need a well-crafted social media strategy. A professional web writer can set up a social media profile for your nonprofit and help you build a loyal community following. Trust me; you will reap huge rewards from dedicated supporters.


When recent Super storm Sandy hit, there was little time to waste. Many charities stepped up to volunteer support and services, while at the same time needing help from their own donors to reach their goals. Thanks to well craft messages vial social media apps, supporters were mobilized in record time.

A professional web writer will craft posts for an organization that prompt action and mobilize supporters, s/he will provide a key skill in getting word out quickly when necessary. Timely action alerts can also be sent out over email with a well written and clear call-to-action.


As a Nonprofit operating in the US especially, you want to keep up with legal, political, scientific, or other related developments, especially in terms of showing donors how they incorporate new findings into your Mission. You will need to be able to generate specific reports, white papers, and case studies etc which require the best research skills possible.

Sometime foundations change their funding guidelines, or have quietly associated with other types of programs which has not really been known to the general public; but by having the services of a professional who knows how to dig and find any information, you can be sure not to miss out on any possible opportunity from which you could benefit.

Cause Marketing

Cause marketing is quickly becoming the single most effective way for a nonprofit to not only survive but thrive in the marketplace. It’s a way for nonprofits to join forces with the marketing muscle (and budget) of for-profit companies, and it often means more exposure and larger gains for the nonprofit.

Competition for attention from consumers and potential donors is intense. As a result, nonprofits are constantly in need of a way to stand out. Partnering with a company is a unique and very public way to do this.

Through a cause marketing partnership between Home Depot a major US building Material store and Habitat for Humanity a nonprofit that builds homes for the disadvantaged, home depot donate thousands of volunteer hours, money and materials, and continue to do so.

How would you like your nonprofit to establish a partnership with a major corporation?

If your cause is about promoting Science Technology Engineering and Mathematics (STEM) how much benefit would a partnership with a Silicon Valley tech company bring to you?

If your cause is about protecting the environment, how would you like to be sponsored by a major energy or mining company?

The opportunities are limitless with cause marketing and it’s only a professional writer who has taken the time to understand how it works who can promote such relationships and bring you millions of untapped dollars.

By now, you’ve seen the importance of working with a professional web writer. I encourage you to take the next step and contact me, Dan Maxwell, Jr.

As a professional writer, I helped the Monrovia City Corporation get $5,000,000 from the Bill and Melinda Gates foundation. A small nonprofit I started partnered with the National Oil Company of Liberia to promote non violence during the period leading up the 2011 Liberian Elections.

Start a Nonprofit: The Easy Road

True. Starting, creating and getting a nonprofit started can be an excruciatingly painful process. While many know that there is more than one way to start a nonprofit, most do not know how beneficial one way is over another. It is common for a nonprofit to evolve in many different ways or even expand its reach once funding is established and programs begin. What may be the most important part of starting a nonprofit is the speed in which it is started. By getting it started and functioning it is easier to see the natural direction the nonprofit needs to take. At that point, it may be easier to nail down the vision, mission and the programs that need to be established. But how can you first establish the nonprofit and then finalize the vision, mission and programs since many times you need this to establish it in the first place? Read on and I will tell you how.

When learning how to start a nonprofit organization it is very difficult to know precisely all the ways a nonprofit will be involved in the community. When starting a nonprofit and going through incorporation and IRS applications to create a 501c3 it is virtually impossible to leave much wiggle room in the wording. It is also time consuming to go back and revise charter documents once the nonprofit is in place. So how can you start a 501c3 and then define its programs and direction after you have some time to test out the waters doing charity work?

By establishing a nonprofit through fiscal sponsorship, you can have the nonprofit up and running in the quickest method while not compromising on flexible options in the future. Typically a fiscally sponsored nonprofit should be up and running in just a few weeks with complete 501c3 status. The nonprofit can then begin putting its programs together. Running the nonprofit with fiscal sponsorship, at least for the first several years, allows the nonprofit to explore and create its programs while guiding it down its natural direction. Fiscal Sponsorship is very forgiving and should allow to the nonprofit to tweak everything from its vision, mission, and all the way through its programs.

At the point where the nonprofit is very established and the majority of its programs are running well, the nonprofit can then make the decision to create an independent nonprofit or stay fiscally sponsored. If the decision is reached to continue fiscally sponsorship, the nonprofit can revise its vision, mission, and any pertinent documents with the sponsor and continue on. If the nonprofit decides to create an independent nonprofit to continue, filling out the incorporation, charter documents and IRS Form 1023 will be easier than the guesses they would have had to make several years prior.

Establishing a nonprofit first through Fiscal Sponsorship has many advantages that also include a very relaxed learning curve. In most Fiscally Sponsored scenarios the sponsor will provide support, training, and constant help as the nonprofit learns to operate. That is ideal rather than the stark contrast of running an independent nonprofit where there is no support or training. Many simply cannot figure out how to start, fund and run a successful nonprofit without help. Starting an independent nonprofit assumes the organization can figure everything out on its own or pay someone to show and teach them.

There are huge organizational, educational and protective benefits to starting out a nonprofit as fiscally sponsored rather than getting over one’s head with an independent nonprofit. The difference might be as significant as the nonprofit making it or not.

Start a Nonprofit: Find Easier Funding

Funding is the lifeblood of a nonprofit. It is what pays the bills, staff, and keeps the programs funded. However, many, when learning how to start a nonprofit organization, disregard key factors that will affect the ease in which the nonprofit can get certain types of funding. The way in which a nonprofit is put together can be a determining factor in the ability it will or will not have in getting initial funding. I will give you a few pointers below.

There are many different ways a nonprofit can find and obtain funding. The most stable types of funding are individual donors and donations from corporations. The gifts from these two sources may or may not be large and most likely takes a combination of many donations from these sources to fund a nonprofit that has a substantial budget. While donations from individuals is the easiest and many times the most stable form of nonprofit support, a nonprofit may find that it needs to find some larger sources for donations.

Corporations and other nonprofits can be a good source for larger donations. Many corporations give large amounts of funding to charities. While larger gifts might be desirable, donations from organizations are more difficult to rely on. Having a few larger gifts mixed in with donations from individuals can be a good strategy for funding until a stable donor base can be established. Unfortunately for new nonprofits, there is a challenge in getting gifts from corporations and other funding nonprofits, otherwise known as grantmakers. The way in which the nonprofit is created can make a huge difference in its ability to solicit funds from these organizations.

Many are unaware that larger gifts and donations might be unreachable during the first years because the nonprofit has not established a track record for which donors and grantors can be comfortable that the nonprofit will do what it says it will do with funds. Once given, donations and grants are not refundable, and the grantor has no recourse. Many times a corporation or granting nonprofit likes to choose the programs or ways the donations are used inside the nonprofit to which they donate. There are certain programs that many of these organizations like to donate money towards and so they specify how they would like the grant monies used.

This prompts many corporations and granting organizations to work with only established nonprofits with a proven history of honoring grantors’ gifts. This circumvents many newly established independent 501c3 nonprofits from engaging these organizations until after being established for several years.

One easy way to circumvent larger funds being out of reach is by associating your nonprofit alongside other more established nonprofits. The easiest way to do this is through fiscal sponsorship. Through Fiscal Sponsorship, the newly established nonprofit sits inside of an existing independent 501c3 nonprofit. This fiscally sponsoring organization, with its established history, gives the newer nonprofit history. The newer nonprofit can use its sponsor’s history to prove to granting organizations that it can be trusted with their donations. Of course, the Fiscal Sponsor and the sponsored nonprofit will want to track every penny of the granted money in order to establish good grant compliance.

Through Fiscal Sponsorship, a brand new nonprofit can be confident in its ability to engage corporations and granting organizations for gifts and donations.

Learn more about Nonprofits and How to Make them Successful.

Copyright 2011 Scott Michael Ringo